Saks Fifth Avenue is expanding its luxury personal shopping and styling operation, The Fifth Avenue Club, to bring the total number of standalone locations to 20 by 2024’s end
Standalone Fifth Avenue Club suites are an extension of the banner’s existing Fifth Avenue Clubs, located within the company’s department stores. All Fifth Avenue Club locations offer personal shopping and styling appointments, as well as special events and trunk shows.
Driven by positive customer response to existing locations, the company stated, the expansion comes one year after the launch of Saks Fifth Avenue Clubs as standalone suites located in hotels and resorts across the United States. The newest Fifth Avenue Club location recently opened in Austin, TX, and the company plans additional debuts throughout the summer in Fort Worth, TX, St. Petersburg, FL and Rancho Santa Fe, CA, Saks recently opened Fifth Avenue Club locations in Savannah, GA, Denver, CO and Minneapolis, MN.
“The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, president of Saks Fifth Avenue stores. “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community.”
