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April 1, 2025

Rural King Continues Expansion in Southern States

Posted In: Retail Articles

Farm and home product retailer Rural King continued its expansion plan with the opening of a new store in Alabama.

A grand opening celebration for the Jasper, AL, Rural King store is set for Friday, April 4 through Sunday, April 6. As part of the grand opening, RK Rewards loyalty members will earn double points on qualifying purchases and get a chance to win gift cards. The new Jasper store offers shoppers a range of branded merchandise from suppliers such as Carhartt, Blackstone, Big Green Egg, Ariat, Under Armour and Black Rifle Coffee Co. With a focus on serving diverse customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, grilling, food, cleaning and more. The retailer’s housewares selection includes small kitchen appliances, vacuum cleaners, cookware, kitchen tools, tabletop and hydration.

Earlier in March, Rural King opened a new location in Saraland, AL, following second-half 2024 store debuts in Waycross, GA; Rocky Mount, NC; Hopkinsville, KY; and Bainbridge, GA; and Conover, NC.

In announcing the Jasper, AL, opening, Steve Barbarick, Rural King CEO, said, “At Rural King, we believe in providing more than just great products. We are dedicated to offering exceptional customer service that makes every visit special. Whether you’re shopping for livestock supplies, pet care essentials, quality apparel or tools, we’re here to support the rural lifestyle that so many of our customers cherish. From our everyday low prices to free popcorn and coffee while you shop, we want every trip to feel like a visit to family. Plus, with our Rural King Rewards, our customers can earn even more savings. We’re excited to serve this community and look forward to being your trusted partner for all your farming, home and lifestyle needs.

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