In taking its own approach to the service, Rite Aid announced the expansion of its partnership with Uber Technologies to offer delivery of Rite Aid products nationwide through Uber Eats.
Although essential healthcare and grocery items took center stage in Rite Aid’s announcement of the initiative, a Rite Aid spokesman said in response to a HomePage News inquiry that the drug store retailers will include general merchandise in the service, including housewares.
With the expansion of online operations across a range of retail channels focused on other product categories, housewares and home furnishing have become potential expansion segments, including at drug chains but at supermarkets and other operations as well.
Now, on-demand delivery is available via 2,185 Rite Aid locations across 17 states through Uber Eats. Customers who wish to order Rite Aid items for delivery open the Uber Eats app, tap the convenience or pharmacy icons, select Rite Aid, and begin shopping. Within the app, users will be able to access a catalog of healthcare and grocery products as well as items from other categories from their local Rite Aid store.
Uber Pass and Eats Pass customers will also enjoy free delivery and 5% off on all orders over $15.
“Consumer shopping preferences are changing, so we are continuing to evolve our retail business to ensure customers are able to conveniently get what they need to keep their family happy and healthy, whether they visit us in-store or buy online,” said Jim Peters, Rite Aid COO, in announcing the initiative. “By adding Uber as a delivery option, we are doubling down on an omnichannel approach that complements the busy lives of our customers. Ensuring convenient access to whole health essentials enables us to live our purpose of helping people achieve whole health for life.”