Walmart has changed its online look to include more streamlined and social media-style homepages on its desktop and mobile sites which also have been reconfigured to better highlight seasonal initiatives.
In a blog post announcing the changes to the company website, Tom Ward, executive vp and chief e-commerce officer, Walmart U.S., stated the retailer had made hundreds of enhancements to its digital presence over the past year to provide easier and more personalized interactions.
With the change in presentation, shoppers will see what he characterized as a sleek new look and experience that offers a more engaging way to browse and discover Walmart’s online assortment.
Ward maintained that, in rebuilding the homepages, Walmart had established a customer-centric and curated storefront for walmart.com and the Walmart app to make shopping easier and to inspire consumers to shop more of the vast range of products it stocks online. Whether desktop or mobile, Walmart’s website now features richer imagery, live video and optimization that makes shopping the online assortment more gratifying whether shoppers are accessing from a desktop or mobile device, Ward indicated. They are optimized to better bring Walmart’s massive assortment to life, including through a new social-inspired scroll that enables customers to browse the product selection just as they would the posts on their favorite social media apps.
Walmart.com has a lot to offer consumers, Ward asserted, including a growing 58 million-item home assortment that ranges from organization to high-quality furniture. In addition to the consumer, Walmart wanted its suppliers and marketplace sellers to benefit from the digital changes, and, as updated, the website gives both new opportunities to showcase more relevant products and better tell their stories. The new homepages offer a product-focused experience that better mirrors the way Walmart customers shop and showcases items that matter most to them at any given moment whether season or holiday.
