In its fourth annual State of E-commerce Fulfillment report, ShipBob, a supply chain and fulfillment platform for small- and mid-market e-commerce merchants, noted that 80% of brands selling online saw revenue growth in 2024.
More than half of all e-commerce orders in the United States were placed in eight states in 2024: California, Texas, Florida, New York, Illinois, Pennsylvania, North Carolina and Georgia.
In other results, ShipBob noted:
- 56% of brands already sell on three or more sales channels.
- 63% of brands will add at least one new sales channel during 2025.
- 25% of brands plan to start physically fulfilling orders in new countries during 2025.
- 38% of brands will increase the number of fulfillment centers they ship from during 2025.
- 64% of brands leverage some form of customization as they fulfill orders, such as branded packaging or marketing inserts.
“At ShipBob, we just wrapped up our largest peak season by far, where we saw a 40% increase year over year in orders fulfilled from Thanksgiving to Cyber Monday,” said ShipBob CEO and co-founder Dhruv Saxena in announcing the report. “We’re excited for what the year ahead holds as we continue to navigate various headwinds in e-commerce, staying true to our core values of being mission-driven, humble, resilient and creative problem-solvers, which we find more often than not are mutually shared by our merchants. This shines through in our shared optimism for 2025, as outlined in this report. It illustrates how brands are focusing on fulfillment as a differentiator in the New Year.”
