Verdi Commerce, a wholesale and consumer-direct remarketer of certified refurbished housewares and consumer electronics, is widening its retail e-commerce strategy to offer new-condition goods from a wide range of brand partners.
Verdi.com, which was launched in 2023 to offer consumers a new online resource in the expanding refurbished goods market, recently debuted its initial program of new-condition housewares products with comprehensive selections from Zwilling brands, including Zwilling, Henckels, Staub, Demeyere, Ballarini and Miyabi.
Joe Schaefer, Verdi CEO, said the company plans to add more housewares and small appliance brands in the coming weeks to the new-condition offering on Verdi.com.
Veteran retail housewares merchant Mike Griffith has been working with Verdi to build out its refurbished housewares e-commerce program since the consumer website launched, and he is now leading the platform’s push into new-condition housewares.
Schaefer, a retail e-commerce veteran of such companies as Office Depot and Sears, took the helm at Verdi in November of 2024. He was joined at Verdi at the time by longtime colleague Nikki Livermore, manager of the e-commerce platform’s operations and marketing.
Verdi Commerce was launched by current COO Jeromy McVige and Kevin Hamann in 2013 as a wholesale distributor of consumer electronics closeouts. The company widened its scope during the following decade to become a full-service, multi-channel remarketer of refurbished, excess and end-of-life inventory across a range of electronics and housewares goods.
Schaefer said Verdi.com’s expansion as a consumer-direct e-commerce outlet the past two years has cultivated an extensive and growing customer base at a time when brands are looking for new channels and customers with the infrastructure, marketing resource and audience to support growth.
“It was a natural fit to extend beyond refurbished products,” Schaefer said. “We saw an opportunity for Verdi.com to become a destination website. You have brands looking for new channels, and we found ourselves in a position to provide a unique value. We’re very data-driven, and we can work with brands on pricing strategies, data, impressions, marketing campaigns and further efficiency opportunities.”
Verdi.com offers brands the options of drop-ship programs and fulfillment from its warehouses in Dallas, Buffalo, NY, and Las Vegas.
Schaefer said Verdi’s addition of new-condition goods to its consumer e-commerce platform adds another layer to the company’s multi-pronged marketing and distribution strategy that continues to reinforce its core wholesale and consumer-direct remarketing operations.
“Through our wholesale division,” he noted, “we can help people through the complication of marketplaces. And many brands are understaffed to support tier-two retailers. We have the team and relationships to help get product into the stores.”
On the expansion of Verdi.com into new-condition goods, Schaefer added, “We’re now a retailer positioning ourselves to offer value for consumers the way they are looking for and evaluate product in today’s market. We’re adapting to the environment at both ends of the spectrum with regard to refurbished and new-condition products.”
