As it explores the streaming side of video commerce, QVC has gone live on FuboTV.
With the Fubo launch, QVC becomes available on the top subscription services for digital livestreaming TV, which have a combined total of approximately 14 million subscribers in the United States. These services are also known as vMVPDs, or virtual multichannel video programming distributors. So, QVC now reaches nearly 95% of pay digital livestreaming TV households across the country, it stated.
The Fubo introduction reflects a continued QVC strategic initiative to expand the reach of its original broadcast and streaming v-commerce experiences across new media and digital platforms, the company noted, one that includes over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps and websites. QVC has been the first livestream shopping channel on multiple streaming services, it added, and reaches more than 200 million homes globally via its 12 broadcast networks while connecting with millions more via streaming services, websites, mobile apps and social pages.
“QVC’s fun and engaging livestream shopping experience lines up with FuboTV’s mission to offer a leading portfolio of premium entertainment and lifestyle content alongside sports and news,” said David Apostolico, senior vp platform strategy, development and distribution for Qurate Retail, in announcing the Fubu launch. “We’re excited to introduce our uniquely engaging v-commerce content to FuboTV viewers and welcome them as new customers, while also giving our existing customers yet another way to engage with us via digital streaming.”
