QVC Rolls Out Wu Cookware, Small Appliance Collection

In an expansion of its exclusive product lines, QVC has launched J Jason Wu – The Culinary Experience, a collection of crafted cookware and small appliances products.

Consumers already can find J Jason Wu cookware on QVC.com. The broadcast and digital retailer featured the collection on-air on January 26 as well as on all QVC streaming platforms.

An internationally recognized and award-winning fashion designer, Jason Wu innovates based on the traditions of the past, QVC stated. Wu has a passion for cooking highlighted through his social media channel @MrWuEats, the retailer added.

The Wu collection includes:

• 12-inch Bamboo Steamer Insert with Silicone Rim and Mat
• 6-piece Stained Bamboo Utensil Set
• 1.5-cup Mini Rice Cooker with Measuring Cup & Spoon
• 12-inch Cast Aluminum 5-Layer Nonstick Everything Pan
• 8-piece Cast Aluminum 5-Layer Nonstick Cookware Set
• 10-inch Cast Aluminum 5-Layer Nonstick Fry Pan
• 8-inch Cast Aluminum 5-Layer Nonstick Fry Pan
• 5.3-quart 1700-Watt Air Fryer with Presets
• 1.7-long Diamond Pattern SS Electric Kettle

“Growing up in a Taiwanese home and kitchen is a beautiful gift that I learned from my Mother,” Jason said in introducing his namesake collection. “We bonded over family recipes handed down from generation to generation, and I learned it doesn’t take much to make something delicious when you start with simple ingredients. QVC’s in-house product design and development team helped bring my passion to life, collaborating on what I feel are the kitchen essentials, but with a sleek and sophisticated design aesthetic that is true to my brand.”

Rob Robillard, senior vp of merchandising home, culinary, electronics and merchandising operations at QVC parent Qurate Retail Group. “We have put a strong emphasis on continuing to grow our exclusive and proprietary home and culinary offerings at QVC with our uber-talented in-house product design and development team. We are ecstatic to bring Jason’s sleek and sophisticated design to life for our consumers to enjoy both the product’s functionality and its beauty.”