QVC and HSN are joining Pluto TV in the U.S. as the only livestream shopping channels on the streaming service. This follows the announcement of QVC and HSN launching livestream shopping on The Roku Channel.
QVC and HSN, part of the Qurate Retail Group, will offer approximately 40 hours a day of livestream video commerce across both channels on Pluto TV. The content will feature premier brands and new products presented by celebrities, influencers and personalities who will engage with customers in real time on multiple platforms, says Qurate. Shows include QVC’s “In the Kitchen with David” and HSN’s “Gotta See G by Giuliana Rancic.”
“With QVC and HSN in the lineup, Pluto TV viewers can now enjoy two distinct livestream shopping experiences, each with its own celebrities, product collections and storytelling style,” said David Apostolico, senior vice president, Platform Strategy, Development & Distribution, vCommerce Ventures at Qurate Retail Group. “We look forward to welcoming new and existing customers via Pluto TV and are determined to continue meeting passionate shoppers everywhere they are engaging with video.”
Pluto TV has a diverse lineup of channels in partnership with 400 international media companies, offering many genres, languages and categories including movies, television series, sports, news and opinion, music, lifestyle and culture, kids and more, according to the company. Pluto TV can be streamed across mobile, web and connected TV devices.
“QVC and HSN are leaders in livestream video commerce, offering curated products and lean-back shopping experiences that are fun and engaging,” said Amy Kuessner, senior vice president, Content Strategy & Global Partnerships, Paramount Streaming. “Their esteemed expertise and reputation in the landscape are qualities we are proud to highlight on Pluto TV.”
