Stacy Bowe has been named chief merchandising officer of QVC US and will develop and lead QVC’s merchandising strategy across all product categories.
As chief merchandising officer, Bowe will focus on reenergizing QVC’s assortments, differentiating the brand on existing and next-generation platforms and driving growth. Additionally, she will oversee QVC’s Buying, Planning & Programming organization and lead QVC’s Design Development and Global Sourcing team.
Bowe joins Qurate Retail Group with merchandising experience leading Global E-Commerce and Digital Marketing for G-III Apparel Group which designs, sources and markets apparel and accessories under owned, licensed and private label brands.
Qurate Retail Group also announced the appointment of Soumya Sriraman as president of streaming. Sriraman was most recently head of Prime Video Channels at Amazon and is responsible for expanding Qurate’s video streaming commerce.
