The Qurate Retail Group has announced the launch of “The Big Dish” on The Roku Channel, a provider of free ad-supported streaming TV, or FAST, reaching households in the United States that are home to an estimated 120 million people as of 2023’s fourth quarter.
“The Big Dish” currently offers a mix of pre-recorded original selling and non-selling culinary content staring renowned chefs, celebrities, kitchen gadgets, food and the latest trends in home entertainment from QVC, QVC2, and HSN, and the QVC+ and HSN+ streaming services. Popular shows include “Getting Grilled with Curtis Stone” featuring the Michelin-starred chef, “My Best Friend’s Kitchen with Gaby Dalkin” featuring chef and influencer Gaby Dalkin, and “Vanessa Can’t Cook” featuring QVC program host Vanessa Herring.
The Roku Channel launch reflects Qurate Retail Group‘s strategic initiative to expand the reach of its original v-commerce operations across new media and digital platforms, the company stated. Although its QVC and HSN linear channels are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV services, “The Big Dish” is Qurate Retail’s first foray into an ad-supported channel with a narrow focus on a specific interest area, which is the most popular channel format on FAST.
Launched in 2017, The Roku Channel provides a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live, linear television channels and premium subscription offerings in the U.S., Qurate noted. It licenses and distributes content from more than 250 partners and offers a growing library of Roku Originals.
“By launching ‘The Big Dish’ on The Roku Channel, we’re now able to offer a more focused video shopping experience to culinary fans and foodies via one of the industry’s leading FAST channel services,” said David Apostolico, chief distribution officer for QVC, HSN, QVC+ and HSN+. “We already have many fans who watch our QVC and HSN linear channels on The Roku Channel and look forward to welcoming new and existing customers to enjoy fun culinary-focused content all in one place on ‘The Big Dish.'”
