The Williams-Sonoma Pottery Barn banner has launched its largest dorm collection to date with the assortment now featuring dorm bedding, bath, storage and decorating essentials.
Customers can shop the expanded dorm collection online, in-store and on the Pottery Barn Teen app.
At a time when Bed Bath & Beyond, which did a significant back-to-college business, is liquidating, Pottery Barn Teen is introducing what the banner characterizes as its most robust dorm collection, with the assortment featuring twin XL bedding, quick dry towels, laundry bags, no-nails décor, items to help with studying and storage products. The dorm assortment incorporates a range of aesthetic styles, including a new romantic, vintage-inspired collaboration of floral dorm bedding and décor with fashion brand LoveShackFancy. Pottery Barn Teen is providing a checklist of dorm-approved favorites, too, at www.pbteen.com/pages/pbdorm/college-checklist.html.
In addition, the banner is offering a ship-to-store option for convenient order pickup at any Williams-Sonoma portfolio retail location across the United States including, in addition to Pottery Barn Teen, Pottery Barn, Pottery Barn Kids, Williams Sonoma and West Elm. So, customers can choose to have their order shipped to the store location closest to their college campus just in time for move-in day.
“Our new dorm collection brings together style, quality and the functionality needed for dorm living. We considered every detail of the room to offer a complete decorating solution crafted with high-quality materials and a focus on sustainability that the Pottery Barn brands are known for,” said Jennifer Kellor, president, Pottery Barn Teen, in announcing the dorm products initiative.
