Pottery Barn Kids is expanding the retailer’s Modern Baby lineup in 14 design-forward lifestyle looks.
The Modern Baby collection, as the Williams-Sonoma banner characterizes it, offers distinct aesthetics ranging from warm finishes with soft, rounded details to sleek, high-contrast styles with clean lines. Pottery barn said the looks embrace modern design for a style that is warm and welcoming while maintaining the banner’s signature quality and safety standards.
Products that fall under the Pottery Barn Kids Modern Baby designation include furniture, home decor, storage and tall-form diaper pails.
Pottery Barn Kids emphasized the furniture in the Modern Baby collection is 100% Greenguard Gold certified to contribute to healthier indoor air.
“The expansion of our Modern Baby collections is rooted in the principles of modern design,” said Allison Spampanato, Pottery Barn Kids senior vice president of product development. “Each piece thoughtfully reflects a contemporary lifestyle, while focusing on comfort and creating a nurturing environment for little ones.”
