Williams-Sonoma’s Pottery Barn family of banners is expanding a partnership with fashion and lifestyle brand, LoveShackFancy, to include home decor and housewares products.
New LoveShackFancy collections build on the popularity of the existing partnership with Pottery Barn Kids and Pottery Barn Teen and will also debut at the flagship Pottery Barn banner.
The new Pottery Barn collection combines LoveShackFancy’s romantic style with Pottery Barn craftsmanship in an assortment that features tabletop, bedding, bath textiles, decor, wall and window coverings, flooring and seating items, according to the retailer. The collaboration offers a range of design details, including glassware with etchings and hand-cut patterns, delicate lace crochet on the sheets, pillows and napkins, diamond-stitched quilting for a luxurious texture on the bedding and embroidered embellishments.
The Pottery Barn Kids and Pottery Barn Teen expansion rolls out new designs drawing inspiration from LoveShackFancy’s pastel ombre fashion capsule and delicate floral prints. Product development was eco-minded in its use of materials and quality craftsmanship, and includes Greengard Gold Certified furniture, organic cotton bedding, dorm décor, textiles for nursery, kids and teen rooms and outdoor accessories, said Pottery Barn.
“Together with LoveShackFancy, we’ve created a truly special collection that celebrates both heritage and quality design,” said Monica Bhargava, Pottery Barn president. “Our debut collection blends timeless elegance with whimsical charm and quality craftsmanship creating thoughtfully crafted pieces that inspire everyday moments of beauty.”
Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen, added, “The LoveShackFancy aesthetic continues to inspire us to innovate our collaboration for baby, kids, teen and dorm. The response has been overwhelmingly positive, and we’re excited to expand our collection with beautiful summer and dorm designs in new product categories that embody the LoveShackFancy lifestyle for all life stages.”
The LoveShackFancy collections have launched in select Pottery Barn family stores and online at potterybarn.com, potterybarnkids.com and potterybarnteen.com.
