Poshmark is introducing Posh Party Live, a real-time shopping event that brings together purveyors and buyers to sell, shop and share curated merchandise.
A variation on Poshmark’s Posh Parties, the live events combine two ways to shop and sell on Poshmark through live Posh Shows, plus links to millions of unique listings in sellers’ closets as they operate on the platform. Poshmark merchandises each Posh Party Live to a unique theme, such as Summer Neutrals or Luxury Goods, to provide an easy, social way to discover and share select items, connect with others over similar interests and styles and make sales.
Every Posh Party Live will provide a real-time feed highlighting different ways to participate, including shopping live auctions, joining a party host’s show to shop their picks or browsing a curated assortment of listings that have been shared by the community.
For their part, sellers can use Posh Party Live to connect with customers, expand closet visibility and liquidity and build community. Sellers can host their own Posh Shows to match the theme, or they can share an individual closet listing that appears on the Posh Party Live feed.
Ten hand-picked hosts/curators head up each Posh Party Live. Hosts guide the party along by selecting Host Picks, which are displayed prominently, and by hosting live Posh Shows, where they auction trending listings and spotlight other sellers. They also can select other Posh Show hosts to be a Featured Host which merges the audiences and livestreams of two shows, aggregating event traffic and creating a greater opportunity to sell, Poshmark noted.
To introduce Posh Party Live, Poshmark is hosting an ongoing series of events featuring more than 20 digital creators who will serve as hosts alongside Posh Ambassador community members. Every Tuesday and Thursday from June 18 to July 25, notable creators such as Talia Hubble, @taliahubble, will spotlight favorite listings and shows that reflect trending aesthetics, seasonal styles and popular brands.
“At Poshmark, we are always looking for ways to make online commerce more social, more connected and more fun, all while driving value for our passionate community of shoppers and sellers,” said Manish Chandra, Poshmark founder and CEO of Poshmark. “With Posh Party Live, we are building the ultimate next-generation live shopping event, where we’re merging the excitement and urgency of live Posh Shows with curated picks available from millions of closets across Poshmark.”
