Private brand growth outpaced national brand gains in the first quarter of 2022, according to the Private Label Manufacturers Association.
PLMA cited IRI data indicating store brands gained 6.5% in dollar sales during the first quarter, while national brands increased 5.2% during the period.
Among departments, 15 of 18 experienced store brand dollar growth, with deli cheese, home care and tobacco declining, according to PLMA.
In March, store brand dollar sales were ahead 8.3% year over year, compared to national brand gains of 4.5%, PLM reported.
“This is the third consecutive monthly report that indicates dollar gains for private brands,” said PLMA President Peggy Davies. “What’s more, it follows the positive performances of the last five months of 2021.”
First-quarter dollar share for store brands in all major channels was 18.2%, an increase from 17.7% last year. Unit share was 20.2%, compared to 19.6% in 2021, PLMA said.
In March, national brands registered a 4.1% year-over-year unit decrease while private brands were down 1.4%. For Q1, national brands had a 3.4% decline versus the year-earlier period while private brands slid 3%, according to PLMA.
