Traffic tracking market research firm Placer.ai did an analysis of Target’s Deal Days promotion, October 10 through 12, and came away with a positive impression even versus the most recent comparable period unaffected by the COVID-19 pandemic.
A comparison of daily visits during the Deal Days sales event, which took place on Sunday through Tuesday of the second full week of October, to daily visits on Sunday through Tuesday of the second full week of October 2019 indicates that the Deal Days did help provide a traffic boost, Placer noted. Data suggested that Target Deal Days were a success in terms of raw foot traffic with daily visits up 3.1% on Sunday, 15% on Monday, and 20% on Tuesday versus the same three-day stretch in 2019
In recent terms, Monday, October 11 was the brand’s best day in terms of visits. The Placer data suggested the foot traffic gained 6.9% on that day compared to the previous five Mondays’ average.
This year marked the first time that the Target Deal Day sales extended not just to the Target website and app, but also to all brick-and-mortar Target stores as well to drive midweek foot traffic during a typically sluggish retail month nestled between the summer Back to School period and the traditional holiday shopping season. With supply chain challenges getting attention, however, early consumer shopping may have played a role in Target’s results.
