Perigold, which features brands that usually are in the realm of interior designers, is celebrating its fifth anniversary with a new marketing campaign that highlights its vision to ‘unlock extraordinary’ and offer access and the opportunity to shop luxury home furnishings.
Launched in 2017 by Wayfair, Perigold has built a first-of-its-kind retail platform that provides insider access to the largest-ever collection of extraordinary home furnishings across every style and category. Today, Perigold carries more than 1,000 premium home brands spanning all home categories. Its premium product assortment includes furniture and decor brands such as Emeco and Heller, Coyuchi, Scalamandré, The Rug Company, Kartell and Calligaris, and Flos, as well as new additions for kitchen and bath, including Ann Sacks, Brizo, Dacor, Devon & Devon, and Porcelanosa.
The Perigold intuitive online and mobile browsing experience allows customers to shop a unique collection of premium luxury home brands all in one place, with fast and free shipping, it notes. Complimentary design services allow consumers to work with designers on room arrangements or to pull together custom product curations. A Design Council function provides access to expertise and inspiration from a community of top global interior designers, Perigold points out.
“We saw an opportunity in 2017 to open up the luxury home market and provide more convenient access to the world’s broadest selection of designer-trusted brands, allowing consumers and design professionals to create extraordinary spaces for the home,” said the head of Perigold, Rebecca Ginns, in announcing the anniversary initiatives. “As we look to our next five years, we’re focused on delivering even more game-changing offerings and ambitiously expanding our portfolio of brands to ensure Perigold customers find design inspiration and beautifully crafted pieces for the home every time they return to shop with us.”
