Pantone announced its 2025 Color of the Year: Mocha Mousse. The warm, rich brown hue suggests qualities of chocolate and coffee, answering the desire for comfort, according to Pantone.
The Pantone Color of the Year program brings together the design community and color enthusiasts in a conversation around color to highlight the relationship between color and culture, according to the developer of proprietary color matching standards, licensor and color trend forecaster. Each year, Pantone selects a color “designed to capture the global zeitgeist, expressing a global mood and attitude in a single, distinct hue,” according to Pantone.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse expands our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
Mocha Mousse can stand alone or serve as a versatile foundation, Pantone stated, enhancing a wide range of palettes and applications, from minimalist to richly detailed designs across all color-focused industries.
“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort and the indulgence of simple pleasures that we can gift and share with others,” added Laurie Pressman, vice president of the Pantone Color Institute.
Pantone has collaborated with a variety of brands to bring Mocha Mousse to life, including Motorola; furniture company Joybird; Pura fragrances and diffusers; Wix Studio web designs; beauty company Ipsy; Spoonflower wallpaper, fabric and home decor; Post-It; Libratone headphones; tea purveyor TeaLeaves; cashmere brands Janavi and Onuya; and e-commerce home decor retailer Society6.
