It’s official, Bed Bath & Beyond is back at least online and Overstock, which purchased the intellectual property of the bankrupt retailer, has launched the banner, one that will replace its own.
Already, on the day of the launch, clicking on overstock.com would bring a shopper to bedbathandbeyond.com.
The launch in the United States follows the rollout of the banner on what was the Overstock site in Canada, now bedbathandbeyond.ca.
With the banner’s return, Bed Bath & Beyond will offer the kind of kitchen, bed, and bath-related products customers have embraced since the operation began 30 years ago in addition to a big and growing assortment in furniture and other home product categories that Overstock already had been expanding since its conversion to a home-only operation several months ago. As such, the online-only Bed Bath & Beyond will place more emphasis not only on furniture but also area rugs, lighting, décor and home improvement. The enhanced offering includes millions of products available at Smart Value, signaling quality for less.
As part of the conversion celebration, customers will see sitewide deals, promotions and perks at bedbathandbeyond.com and the new Bed Bath & Beyond mobile app, including a 25% off welcome coupon for anyone who downloads and shops the new and refreshed Bed Bath & Beyond mobile app, available for iOS and Android. Bed Bath & Beyond loyalty program members will have their points reinstated and get exclusive coupons, as well as free membership to the new Welcome Rewards program, stated as a $19.95 value.
Current members of Overstock’s Club O loyalty program get a 20% off coupon and transfer of membership along with all current rewards members received previously.
“This is a historic day for Bed Bath & Beyond and Overstock and for the broader e-commerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond, in announcing the banner launch. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better Beyond.”
Johnson added, “If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment, and the improved customer experience on the website and mobile app. We’ve seen strong customer engagement with our BedBathandBeyond.ca Canada business that launched on June 29.”
