Value-oriented retailers Ollie’s Bargain Outlet, HomeGoods and Dollar Tree fill the top three spots on Yelp’s second annual list of 50 Fastest Growing Brands in the retail, restaurant and food sectors.
Overall, 46% of the listed businesses by Yelp have a value orientation versus 18% of those in last year’s lineup. The shift indicates a broad consumer commitment to prioritizing cost-effective options without compromising on quality, a sentiment echoed across its reviews, Yelp indicated.
The Yelp list is based on a blended metric including net new business openings, searches on Yelp in 2024 compared to 2023 and consumer interest including viewing business pages or posting photos or reviews. Including HomeGoods, TJX Cos. had three banners on the list. Other retailer banners that made the list were, in descending order, Rally House, Ace Hardware, Costco, T.J. Maxx, Marshalls, H-E-B, Grocery Outlet, Ross Dress for Less, Piggly Wiggly, Total Wine and Sprouts Farmers Market.
Yelp noted searches conducted using its site were up year over year for dollar stores by 82%, discount stores by 46% and outlets by 18%.
