This week is National Bargain Hunting Week with Burlington Stores and Ollie’s announcing their own celebrations of the event.
Even when they’re doing well financially, 36% of respondents said they always look for a deal, and 87% said they’ll carry money-saving habits with them forever. Then, 45% noted that they’re less likely to purchase an item if it’s full price, which increased from just 25% in research conducted a year prior. On average, respondents said an item needs to be at least 36% off for them to consider it a bargain, and one in five needs the item to be 50% off or more to be motivating.
In its efforts for the occasion, Burlington is running a National Bargain Hunting Week Sweepstakes. The company is asking consumers to follow Burlington and share their finds on Instagram @BurlingtonDeals to enter for a chance to win one of five $100 Burlington gift cards, which will be awarded at random during the week. As part of the promotional activity, consumers also can sign up for a Burlington private label credit card and get twice the points on spending during a limited-time offer, and they can get a $10 bonus gift card when they purchase one at $75 or higher.
“The annual celebration of National Bargain Hunting Week is a great fit for Burlington, as each day we offer customers amazingly low prices on the brands they know and love,” said Jennifer Vecchio, group president and chief merchandising officer at Burlington Stores. “This week, we’re thrilled to highlight some of the great bargains in our stores right now, as well as some exciting activities to surprise and delight our customers,”
Ollie’s president and CEO John Swygert said, “In times of economic uncertainty, we see consumers becoming more cautious about spending their hard-earned money. That’s why it’s more important than ever to provide customers with great deals on brand-name products to help stretch their dollar even further. Today’s shopper is more knowledgeable than ever before. They know a great deal when they see one and won’t settle for full retail price. That’s why Ollie’s works to find the best deals on brand name merchandise at up to 70% off and passes the savings on to our customers.”
