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June 14, 2024

Office Depot Campaign Highlights Breadth of Product Offering

Posted In: Retail Articles

Office Depot is rolling out a marketing campaign showcasing its wide selection of products and services to demonstrate that it offers more than basic office supplies.

In the campaign using the slogan “OD Does It,” the company shows how Office Depot can be a resource for custom signage and banners, marketing materials, furniture, office products, dorm needs, technology, party supplies and TSA Pre-Check services.

The campaign’s video commercial runs with Montell Jordan’s hit song “This is How We Do It” to underscore the ways Office Depot can help customers with everything from tech support to moments of celebration, Office Depot noted. The campaign is running nationally in the United States across social media, in online displays and via streaming services such as ESPN, Paramount+, ABC and Peacock. The campaign features Office Depot’s College Collection, which includes bedding, storage and small appliances.

“For more than 35 years, Office Depot has been focused on helping our customers achieve success, however they’ve defined it,” said Kevin Moffitt, ODP executive vice president and president of Office Depot. “This campaign is all about showcasing the extensive portfolio of products and services we have available and the associates who help make it happen every day.”

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