Market analytics company Numerator issued results of a survey revealing attitudes of Bed Bath & Beyond shoppers in the immediate aftermath of its Chapter 11 filing and where they plan to shift purchasing of specific home and housewares categories as the retailer’s stores close.
Numerator surveyed 500 verified Bed Bath & Beyond shoppers on April 24, a day after the retailer’s bankruptcy filing. Here are some of the key findings according to Numerator:
61% of Bed Bath & Beyond shoppers say they are upset about the closure, with 20% saying they are very upset. About one-third (36%) say they are indifferent, and only 3% say they are happy about the announcement of store closures.
When asked why they shop at Bed Bath & Beyond, the two main reasons given were the product selection (59% of Bed Bath & Beyond shoppers) and the deals (56%), followed by prices (31%) and proximity of the store (28%).
When asked where they will be most likely to shop for items they would have purchased from Bed Bath & Beyond, 68% of shoppers said Amazon, followed by Target (58%), Walmart (48%), Home Goods (34%), At Home (12%), Macy’s (10%), Wayfair (5%), Crate & Barrel (3%), Williams Sonoma (3%), Overstock (2%) and Nordstrom (2%).
- For Kitchen & Dining products, Bed Bath & Beyond shoppers plan to substitute with Target (56%), Amazon (55%), Walmart (49%) and Home Goods (33%).
- For Small Appliances: Target (64%), Walmart (62%), Amazon (61%) and Macy’s (12%).
- For Decor: Target (52%), Amazon (48%), Home Goods (44%) and Walmart (31%).
- For Health & Beauty: Target (68%), Walmart (58%), Amazon (53%) and Macy’s (13%).
- For Bathroom: Target (61%), Amazon (52%), Walmart (49%) and Home Goods (32%).
- For Storage & Organization: Target (58%), Amazon (58%), Walmart (57%) and Home Goods (26%).
- For Bedding: Target (54%), Amazon (52%), Walmart (37%) and Home Goods (30%).
