According to market research from Numerator, Mother’s Day may be the bigger occasion but Father’s Day is more gift-oriented.
More consumers plan to celebrate Mother’s Day than Father’s Day, with 88% of survey participants saying they will celebrate with Mom, compared to 79% with Dad.
Top celebration plans for Mother’s Day include attending or hosting parties, at 31%, going out for food/drinks, at 30%, and cooking/baking, at 23%. Father’s Day plans include grilling or barbecuing, at 42%, cooking/baking, at 34%, and going out for food/drinks, at 27%.
Three-quarters of moms prefer to celebrate with family time versus half of dads.
More consumers plan to buy gifts for Father’s Day than Mother’s Day, however, with 57% of Father’s Day celebrators planning to purchase gifts versus 52% for Mother’s Day.
Gift cards will account for more than one-third of gifts. Although flowers and plants are the most popular gift choice for Mother’s Day, at 44% of celebrators, gift cards are a close second at 38% of consumers. For Father’s Day, gift cards top the list, with 35% of respondents planning to buy one.
About one-third expect inflation to impact their holiday celebrations and shopping: 34% of Mother’s Day celebrators expect rising prices to impact their plans versus 32% for Father’s Day.
