A survey by market research firm Numerator indicates 73% of U.S. consumers plan to shop Cyber Weekend 2024.
More than half of consumers plan to shop Black Friday (56%) and/or Cyber Monday (52%), according to the Numerator survey. Meanwhile, 31% plan to shop the Saturday or Sunday after Thanksgiving and 21% plan to shop on Thanksgiving.
Some 63% of shoppers surveyed plan to purchase holiday gifts during Cyber Weekend, and 26% plan to purchase everyday items, including groceries and household goods. Excluding holiday gifts, 36% of shoppers surveyed by Numerator plan to purchase items for themselves while 28% plan to purchase items for other members of their household.
Of the expected Cyber Weekend shoppers surveyed by Numerator, 40% plan to buy items they have been waiting to buy on sale, and 33% plan to purchase whatever catches their eyes.
