Nordstrom and Macy’s announced they will expand the scope of their off-price operations as they work to attract a new crop of customers, often younger and more value-driven than the retailers’ core department store shoppers.
The newly announced Nordstrom Rack locations include a 28,000-square-foot store in Pompano Beach, FL, a 34,000-square-foot store in Suwanee, GA, and a 30,000-square-foot store in Flower Mound, TX, all set to open in the fall offering an ever-changing array of apparel, beauty and home products. Earlier this year, Nordstrom stated that it would open off-price stores in Longmont, CO, Estero, FL, and Lake Grove, NY, also all opening in the fall.
On June 7, Macy’s debuted seven off-price Backstage store-within-a-store operations in locations from Massachusetts to California.
The in-store Backstage shops range from 12,000 to 16,000 square feet, Macy’s pointed out, and offer a one-stop shop for such products as home goods, apparel, beauty items, handbags and luggage.
The planned new Macy’s Backstage locations:
- Hanover, MA
- Trumbull, CT
- Erie, PA
- Champaign, IL
- Aurora, CO
- Las Vegas
- Culver City, CA
