In an example of department stores pairing in-store and online events, Neiman Marcus and actress and comedian Ziwe hosted a virtual white elephant party in the spirit of the retailer’s “Celebrate Big, Love Even Bigger” marketing campaign.
To ensure everyone celebrated big, Neiman Marcus introduced a few twists to the traditional game, upping the ante and excitement for the event, the retailer asserted. The gift presentation previewed featured products at various price points, including under $250, $100 and $50, all available for purchase at Neiman Marcus now.
In addition to the digital element, Neiman Marcus extended the white elephant initiative across all 37 of its stores. The retailer invited select store customers to join it for exclusive, invite-only white elephant parties hosted at in-store gifting suites and private restaurant spaces.
The company marketing campaign encourages consumers to host or attend white elephant parties of their own this season, and Neiman Marcus noted that they can deck the halls and prep their home for moments of holiday cheer by tapping its assortment of home décor, hosting and entertaining essentials. Neiman Marcus hosting experts have assembled tips and tricks they are offering consumers who want to make the holiday grander, the company added. And, of course, Neiman Marcus has gift guides available to help with holiday giving. In a first for the company, Neiman Marcus is offering online customers Curated Gift Boxes priced from $82 to $4,458 that feature items by theme, such as Self Care Stars and Travel Enhancers.
“Tis the season to deck the halls and celebrate big, and there is no better way than with a party,” said Marjon Zabihi Henderson, Neiman Marcus director of brand experience and special events. “Neiman Marcus is the expert in hosting a white elephant party, and this year we wanted to bring the joy directly to some of our friends and spotlight all the amazing gifts at Neiman Marcus. From housewares to the most covetable finds, you can adorn your surroundings, your table and yourself in statement-making style.”
