The Neiman Marcus Group named Renée Paradise svp, digital business and customer strategy, as it beefs up its e-commerce operations and executive suite.
Prior to her NMG hiring, Paradise was svp/customer revenue and growth at Bloomingdale’s, responsible for driving innovation to expand direct selling online and grow the digital business. She will lead the digital business and elevation of NMG’s digital infrastructure, establishing NeimanMarcus.com and the NM mobile app as flagship components of the company brand, Neiman Marcus noted. She also will drive customer strategies and programs, including the company’s loyalty program, to ensure NMG deepens and creates more highly personalized relationships and integrated customer experiences across several selling channels.
David Goubert, NMG president and chief customer officer, said, “As we continue to invest in our digital business to better serve our customers and provide the ultimate integrated luxury experience, Renée’s accomplished background and experience will be pivotal in propelling us forward.”
