Miniso continues growing worldwide, including in the United States, where it opened its 200th store on August 24.
The 3,700-square-foot Santa Monica Miniso location opened with a limited-time storefront design featuring Disney’s Stitch character in beach style. The store features dedicated zones showcasing a wide range of Miniso’s collaborations with globally popular licensed brands, one that features characters from Disney, Sanrio’s Kuromi and Hello Kitty, to Minions, BT21, and Care Bears, among others. The curated licensed product zones establish a unique and immersive environment that strengthens the emotional connection between the brand and its customers, Miniso maintained.
Over the past year or so, Miniso has opened stores in key markets across the U.S., including New York City, with one of its flagship stores in Times Square and one in Tangram, a retail development in Flushing, Queens. Miniso also debuted a location at the American Dream Mall in Rutherford, NJ, reinforcing its strategic focus on building a strong presence in metro New York, the world’s largest consumer market, the company stated. Miniso entered the U.S. by creating a presence on the West Coast and then entered East Coast markets in 2021. Today, Miniso operates in 20 U.S. states.
Miniso’s international expansion continues as well, with its just opening a 32,000-square-foot location in Jakarta, Indonesia, its largest global flagship yet. The Jakarta store opening follows a Paris flagship opening on the Champs-Elysées in June. Worldwide, Minso operates some 6,800 stores, the company noted.
On August 30, Miniso released its results for the quarter ended June 30. According to the company, revenue was up 24.1% to $555.3 million year over year, operating profit was up 8.9% to $103.4 million, and adjusted net profit was up 9.4% to $86 million.
