Amazon and Martha Stewart have teamed to open The World of Martha, an online shop featuring a comprehensive range of home and housewares products bearing the Martha Stewart brand.
Martha Stewart announced in her blog that the World of Martha is now offering essentials “I love and can’t live without beautiful products for every room of the home, all in a dedicated brand store.”
The World of Martha collection includes cookware, bedding, textiles, furniture, gardening items and holiday décor in an assortment that combines new items and existing favorites.
The store also provides video content and seasonal recipes from the Martha Stewart media library.
Among the products stocked in the World of Martha shop are: the Martha Stewart Castelle 10-Piece Stainless Steel Cookware Set; the Martha Stewart 5-qt. Eastholm Enamel Cast Iron Dutch Oven; the Martha Stewart Eastwalk 14-piece Stainless Steel Cutlery Knife Block Set with ABS Triple Riveted Forged Handles and an Acacia Wood Block; the Martha Stewart Broadbrook 3-Piece Stoneware Bowl Set; and the Art Center with Stools and Bins for kid crafters.
“Amazon is proud to be the one-stop shop for Martha Stewart essentials,” said Mike Popchuk, vice president, Amazon Home. “Creating an immersive brand store, while also adding a new selection of items to Martha’s World, is in line with our goal to continue both elevating the customer experience and expanding our product offerings.”
Martha Stewart Living recently ceased publication and more Martha Stewart Living Omnimedia activities have shifted online.
The World of Martha storefront is now available for customers to shop at amazon.com/marthastewart.
