JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart.
Also returning is the JCPenney Snow Globe giveaway, available for the first time since 2015. Consumers can find the unique miniature globe in-store only while supplied last starting at 5 a.m. on Black Friday.
JCPenney will offer what it calls Gotta Have It pricing to ensure customers receive exceptional value every day including in beauty, where the retailer is launching a range of promotions. Although JCPenney will be closed on November 28 for Thanksgiving, shoppers can get a head start on holiday discounts with early Black Friday access from November 8–10, the company maintained. From November 22 to December 1, shoppers will be introduced to thousands more deals. On Friday, November 29, Black Friday shoppers can access exclusive one-day-only deals, as well as giveaways available in-store at 5 a.m., 9 a.m., 1 p.m. and 5 p.m.. This includes special items such as a Golden Tote that offers savings throughout the holiday shopping season.
Football fans will be able to unlock deals throughout the season when they tune in to watch games on Prime Video through December 26. Each gameday JCPenney will announce a new Really Big Deal with exclusive offers and promotions.
“I’ve never been more excited about the holiday merchandise lineup we’re bringing customers, and we’re ready to be the one-stop shop for joy this season,” said Michelle Wlazlo, JCPenney chief merchandising and supply chain officer. “Between stylish, quality fashion from our own suite of private brands to national brand favorites to trend-forward collaborations for all ages at great prices, I am so proud that JCPenney is making holiday fashion truly accessible.”
JCPenney’s current holiday plans build on the reinvestment the company has been making in the venerable business.
“JCPenney has been a holiday tradition for families for more than 120 years,” said Marc Rosen, JCPenney President and CEO.“That’s an incredibly important bar for us to continue to uphold. As customers look optimistically toward the holidays, we are going to meet their excitement with real fashion, quality gifts, convenience and genuinely rewarding experiences so the holidays our customers are dreaming of are within reach. We have made great progress on our reinvestment plans to enhance the in-store and online shopping experience, our assortment and inventory management, and our continued commitment to offering great rewards and value. Everything we have worked toward is coming together at the right time so customers will experience the best of JCPenney this season.”
