Martha Stewart has returned to QVC with new collections, starting with the introduction of cookware, gardening and food and wine items.
The new Martha Stewart collection is rolling out now across QVC platforms and will continue with additional product drops throughout the year, according to QVC.
The gardening collection debuted on March 12 and features items inspired by Stewart’s love for gardening and pieces that she uses in her personal grounds, including a tool bag, planting sets, gardening gloves, planters and bird feeders, QVC noted. At the same time, QVC is introducing Martha Stewart cookware for spring entertaining and new culinary products, including exclusive food and wine.
Gibson Homewares is the cookware, kitchenware and tabletop licensee for Martha Stewart.
Next up will be Martha Stewart Signature Apparel, set to debut on March 31 with jeans, blouses, jackets and other attire. Later in spring, Martha will return with new textiles and décor collections featuring bedding, lights, lanterns, wreaths and other outdoor living pieces.
QVC will support the product launch with content, the company pointed out, such as a Martha Stewart Garden and Culinary with Martha Stewart showcase on Wednesday, March 12, and Martha Stewart Signature programming on Monday, March 31. Consumers can shop Martha Stewart garden, culinary and apparel assortment on QVC.com.
“Martha has been a beloved member of the QVC family for many years, as well as one of our Q50 ambassadors, which we introduced last year,” said Mara Sirhal, QVC chief merchandising officer. “We are thrilled that she is continuing to grow her brand with us by bringing new collections to our customers. As America’s most trusted lifestyle expert, Martha brings a wealth of knowledge and impeccable taste to everything she does. Her attention to detail, quality and functionality can be seen in every aspect of these collections. QVC is a shopping destination for women 50-plus, and we are proud to have someone who is living their age of possibility inspire our customers to live more beautifully in all aspects of their lives.
