In a new initiative to advance its community-oriented marketing outreach strategy to women, Marshalls has announced The Good Stuff Accelerator Program, a new initiative designed to give women the resources needed to unlock “the good stuff” in their lives.
Marshalls described the accelerator program as a continuation of its commitment to help bridge the access gap: where the company sees a lack of tools, resources and community available to assist women in enjoying their best lives. The accelerator kicks off with 40 women who will gain access to workshops, peer coaching, educational tools and a one-time grant.
In partnership with Luminary, a professional and personal education and networking platform, Marshalls maintained that it would provide accelerator participants with valuable resources for one year, including:
- Live virtual workshops with experts and role models such as longtime Marshalls partner, actor and producer Priyanka Chopra Jonas and E! News TV Personality Keltie Knight, among others.
- Peer coaching via monthly meetings with a small community of carefully matched program participants.
- A Luminary membership that includes access to its extensive library of tools, resources, content and community, 25-plus monthly virtual events, networking, and co-working spaces.
- A one-time $5,000 grant based on the average one-year cost of the tools and resources women surveyed indicate they most need to begin their journey toward their ideal lives.
The Accelerator Program builds on The Marshalls Good Stuff Social Club, which will host its third event in less than a year on Saturday, October. The all-day event, slated for Chicago, gives women the opportunity to connect with hosts and topic experts, including Jonas, in discussion across a range of motivational topics.
“Many women feel they are lacking the access or resources needed to achieve their ideal life,” said Sonya Cosentini, vice president, brand marketing, Marshalls, in announcing the program. “We’re excited to continue our commitment to helping bridge this gap through our third Marshalls Good Stuff Social Club and the launch of The Good Stuff Accelerator Program. We believe these resources can be an impactful catalyst in helping women start achieving their ambitions.”
