The 2025 Macy’s Flower Show to be held at the retailer’s flagship Herald Square location in New York City, and the national promotion surrounding the event will have a significant tabletop housewares component.
The Macy’s Flower Show’s Herald Square Surrealist Gardens and corresponding “Bouquet of Deals” company-wide promotion run Sunday, April 27 through Sunday, May 18, the company stated. For this, the event’s 50th anniversary, Macy’s has expanded the Flower Show and related promotion to three weeks, a period that includes Mother’s Day. Macy’s Flower Show pop-up shops will debut in select stores across the United States Saturday, May 10. They will feature limited-edition floral product assortments and flower carts so shoppers can create custom bouquets.
A Flower Show and Surrealist Garden themed product collection reflects the color experiences and themes of this year’s celebration, Macy’s indicated. The collection launch includes exclusive products across home goods, jewelry and sleepwear, plus collaborations from brands such as Kendra Scott, MarieBelle and Lovery. Consumers can purchase the limited-edition collection in select Macy’s locations nationwide and online at macys.com. On select dates during the show’s three-week run, consumers can shop featured products and receive exclusive gifts with qualifying purchases from brands such as Karl Lagerfeld Paris and The Bouqs Co.
The Macy’s Flower Show Gift shop, already available online, offers a home product line up, including a new Portmeirion Botanic Garden tabletop collection (pictured above) in addition to the Lenox Butterfly Meadow and the Fiesta Botanical Floral tabletop collection. It also includes serveware in the form of a Tea Forte Garden Tea Set and home decor such as an Orrefors Carat Clear Small Vase and a Kate Spade Make It Pop Small Vase.
Consumers can visit Macy’s Flower Shop show for free during store hours.
“We believe in bringing events to life in our stores and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment,” Sharon Otterman, Macy’s chief marketing officer. “We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights. This spring, we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver.”
