For summer 2024, Macy’s has rolled out a seasonal promotional campaign with a musical theme and product options from sunglasses to cookware. The new campaign, Summer’s Greatest Hits, celebrates the beginning of the season and will include digital and in-store initiatives, product introductions and promotion at the annual Macy’s 4th of July Fireworks festivities.
To tune up the campaign, Macy’s is launching a summer anthem in a fresh version of the song “Lovely Day” by Bill Withers. Grammy-nominated R&B artist Amber Mark will perform the song during the Macy’s 4th of July Fireworks, which NBC will broadcast and run on the network’s streaming service Peacock. However, Macy’s has already launched the campaign across television, digital media, social, out-of-home and on the company’s brand channels, the company indicated. Macy’s will feature a weekly countdown celebrating Summer’s Greatest Hits via unified storytelling across digital, social and in-store surprise and delight moments, the company added.
Macy’s website landing page features a presentation dubbed This Week’s Greatest Hits that has included an assortment of designations: Backyard Party, Pool Party, Getting Ready for the Party, and Designer Glasses. Consumers can click through for product line-ups. For one, the Backyard Party selection offered a broad assortment of cookware, tabletop items and kitchen appliances, as well as home textiles and decor.
“We love celebrating the start of a new season, from kicking off summer with our iconic fireworks to kicking off the holidays with Thanksgiving. Macy’s Summer’s Greatest Hits will lean into what’s special about summer moments,” said Sharon Otterman, Macy’s chief marketing officer. “From the first day of summer to the 4th of July, to back-to-school shopping, we will celebrate all that makes summer, summer. We bring this campaign to life with exciting online and in-store experiences, enriched with compelling storytelling, music and creativity across all our platforms.”
