As part of a current focus on home in the company’s initiative to update private labels, Macy’s has launched Arch Studio, a brand created by the retailer to provide accessible home essentials that can help shoppers outfit entire homes via a curated range of kitchenware, dinnerware, bath and bedding products.
Arch Studio is available on Macy’s mobile app, macys.com and in stores across the United States.
Macy’s maintained it developed Arch Studio as a brand that can help consumers express their own style. Built to make everyday tasks easier with a foundational formulation and approachable style, Arch Studio provides fashionable and budget-friendly home goods, the retailer indicated.
In dinnerware and cookware, Arch Studio offers space-saving, user-friendly tools such as stackable dishes, glassware and cookware that suit any lifestyle, Macy’s noted. With materials such as glass, bamboo and stainless steel, the brand offers modern yet approachable designs for any kitchen and dining room without sacrificing quality, according to the company.
In bedding and bath, Arch Studio allows customers to mix, match and layer however they choose, with fresh colors and textures enhancing the products. Fabrics are soft, versatile and easy care while emphasizing comfort., Macy’s reported. With everyday use at home in mind, Macy’s stated it designed Arch Studio bed and bath items to make daily routines simple and withstand the test of time.
Arch Studio designs, Macy’s added, can help consumer personalize spaces with artful patterns and textures, as well as pops of color contrasts.
“We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love,” said Emily-Erusha Hilleque, Macy’s senior vice president of private brands. “As we continue on our private brands reimagination journey, this year we are focused on home and want to inspire our customers with elevated products. We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”
