The Macy’s Gift Guide holiday 2024 marketing campaign features actress Alison Brie of the television series “Mad Men,” “Community” and “GLOW.”
Brie as the Macy’s Gift Guide will appear in a series of spots, filmed by award-winning director Stacy Wall. The setting is immersive and stylized gift world where presentations spark emotional connections designed to help customers select thoughtful gifts for their loved ones, the company reported.
Macy’s supporting holiday campaign is rolling out on multimedia platforms including television, digital, and social channels beginning and will highlight different gifting moments, Black Friday deals and last-minute gifting throughout December.
In her role as the Macy’s Gift Guide, Brie will make a special appearance at this year’s Macy’s Thanksgiving Day Parade. Brie will cut the ribbon and kick off the 98th edition of the famed holiday parade.
Already available on macy’s .com, key gift guide categories include For Home, as well as For Her, For Him, For Kids & Baby, For Teens and For Everyone.
