The Lowe’s Cos. has promoted Jennifer Wilson to senior vice president, chief marketing officer. Wilson previously was senior vice president, enterprise brand and marketing.
In her expanded role, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative and media, as well as Lowe’s retail media network. She also is developing a new customer experience integration organization intended to enable Lowe’s to deliver an improved end-to-end customer experiences across the operation. Wilson will continue working on integrated marketing and merchandising strategies, reporting to Bill Boltz, executive vice president of merchandising, the company stated.
“Jen’s extensive marketing, merchandising and home improvement experience positions her well for this expanded role,” said Marvin Ellison, Lowe’s chairman and CEO. “She’s consistently moving Lowe’s forward, as recently demonstrated by the successful launch of our MyLowe’s Rewards loyalty program and Lowe’s retail media network. Jen brings a data-driven approach and is helping us develop a deeper understanding of the customer.”
