To meet the needs of a new generation of do-it-yourselfers, Lowe’s has unveiled DIY-U by Lowe’s, an initiative that will bring live, on-demand and home improvement skill-building into a modern and personalized era, the company announced.
Inspired by the digital instructor community boom and rise in immersive at-home learning, DIY-U by Lowe’s is a one-stop virtual location for how-to project workshops. Now, DIYers of all skill levels can register for all-new limited-seat monthly livestreams and relaunched in-store Lowe’s kids and adult workshops at Lowes.com/DIYU, according to the company.
Under the program, Lowe’s will provide three types of experiences that allow consumers to participate how and where they want each month: Two livestreams for up to 1,000 registrants each; an in-person kids workshop helping children ages five-12 learn DIY skills and techniques that instill confidence; and two adult in-person workshops in all stores nationwide
A Lowe’s Red Vest store associates will host each workshop bringing years of expertise and knowledge to every project covered. The virtual workshop experiences also will prompt customers to shop and add supplies to their cart in real-time and receive live answers to project questions from Lowe’s Red Vest experts.
The initial March schedule includes the workshops A Bathroom Refresh You Can Do Yourself (How to Install a Vanity); Kids Workshop: Shoot the Moon (Build a Game to Compete for the Highest Score); and Make Your Home Office Work for You (How to Wallpaper a Room).
“As new generations and new customers embrace DIY, we recognize how valuable our Red Vest store associates can be in providing project “how to” help and expertise,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer. “With the launch of DIY-U by Lowe’s, we are making sure that support and a DIY community is available where, when and how people most want it: in-store, live and interactive online, or online on-demand. We believe this is going to be the ultimate DIY resource that is informative, fun and motivational for everyone.”
