Retailers constantly consider how to get the next generation of shoppers into the store, and Lowe’s Cos. is welcoming its customers of tomorrow by launching an in-store kids’ birthday party program that aims to inspire junior builders while giving parents a comprehensive one-stop party solution.
Lowe’s offers Build a Birthday parties in:
- Brooklyn, NY
- North Bergen, NJ
- Orem, UT
- Huntersville, NC
- Noblesville, IN
- Naperville, IL
- Franklin, TN
- Eastlake, CA
- Central Dallas, TX
- North Peoria, AZ
Begun at an early age, building can foster independent thinking, Lowe’s asserted, as well as problem-solving and fine motor skills. Lowe’s Build a Birthday parties will ignite creativity in aspiring builders as they complete projects with their guests, the company maintained. Kids can undertake projects that include building wooden castles, race cars or custom wall shelves, just to name a few. Basic party packages include DIY project kits for 12 kids, but Lowe’s offers options that can include up to 20 children. Build a Birthday packages provide all the essentials of a little DIYer’s party, including safety goggles, aprons and party construction hats, so parents can relax. Each two-hour party is led by a Lowe’s Red Vest Party Captain, and kids gain practical- and hands-on knowledge in a fun, in-store environment.
Offered for children aged five and up, consumers can schedule party packages on Fridays, Saturdays and Sundays, where available. Upgrades to make party planning easy for parents include pizza, drinks and desserts from Domino’s, as well as Lowe’s party favors such as t-shirts, water bottles and backpacks. As part of the initiative, Lowe’s will award $100 Lowe’s gift cards for the first 50 parties booked, the company stated.
“Home improvement is about the whole family and that’s why we have Weekending at Lowe’s events every Saturday at our stores, including our kids’ workshops that help us feel connected to our littlest DIYers,” said Jen Wilson, senior vp, enterprise brand and marketing. “And this launch is a natural extension of that relationship — not only do we want to inspire future builders, but we want DIY and Lowe’s — to be an integral part of family milestones and memories.”
