Lowe’s Cos. is giving loyalty members access to free, personalized information about products in their homes, including warranties, manuals, maintenance suggestions, how-to content, recommended subscriptions and replacement parts.
The Lowe’s Digital Home Platform launch covered home appliances, the company noted, and it will expand to include other household goods and services to make home maintenance easier for members.
A major appliance connected to a free MyLowe’s Rewards account purchased in-store or online within the past five years will automatically appear in membership profiles. Members can also search for or manually add appliances purchased, and the digital home platform will automatically display information Lowe’s has on that appliance.
“With our new digital home platform, we’re now making it easier to manage and maintain your home’s maintenance needs, starting with appliances,” said Jen Wilson, Lowe’s senior vice president and chief marketing officer. “Lowe’s is all about being a helpful partner and through the digital home platform, we can serve up the exact filter customers need for their refrigerator at the time it needs replace.”
Chandhu Nair, Lowe’s senior vice president of technology, added, “We’re building towards a future where our customers have all the information about their home and home maintenance needs in one place: think digital twin for their home. The Lowe’s Digital Home Platform is another way we are delivering on our Total Home Strategy, enabling a total home solution for every need in the home. We are excited to explore how this technology can help personalize the home improvement experience for our customers.”
