For the back-to-school season, Kohl’s Corp. will feature new brands, trend-right apparel and essentials and hundreds of classroom return staples under $20.
The company noted that an expanded home assortment will give college-bound students the chance to grab storage and decor items starting at $9.99, as well as dorm room furniture and lighting under $50 and kitchen appliances from Hamilton Beach, Toastmaster and Dash for $30 and under.
Already, on an internal landing page under the title Get College Ready with Great Prices, kohls.com has posted multiple Shop the Look collections online for bedroom, study spaces and kitchen as coordinated product bundles consumers can click on and shop.
“We know the back-to-school time frame can be very busy for families, so we’re making their shopping experience simple and affordable while also offering the style and trends kids want,” said Nick Jones, Kohl’s chief merchandising officer, in announcing the promotional initiative. “Kohl’s is positioned to deliver all the products families need at great prices to ensure everyone is first day ready, whether it’s the first day of preschool, the first day of college or any first day in between.”
