Global fintech bank and buy-now-pay-later purchasing provider Klarna has added a pay-now option to its U.S. services.
In addition, the company stated that it would introduce the Klarna Card to the U.S. market, bringing its interest-free Pay in 4 service to a physical card format. The Klarna Card connects with the Klarna app, enabling consumers to track and manage their card payments. The card can be added to Apple Pay and Google Pay, Klarna pointed out.
Although it is best known in the U.S. for its Pay in 4 service, Klarna provides a wide range of payment and shopping services globally. The company announced an enhancement of its app in early November that, for the first time, gave U.S. consumers the ability to shop at all online stores through the Klarna app as well as explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, view item delivery tracking, and manage payments and returns. It also announced that it has created an extension for Chrome that allows direct shopping with Karna payment options from a computer.
Partner retailers, including Bed Bath & Beyond and JCPenney, give consumers the choice of paying for online and in-store purchases via Klarna.
Sebastian Siemiatkowski, Klarna co-founder and CEO, said, “Consumers continue to reject double-digit interest rates and fee-laden revolving credit, while simultaneously seeking more choice, control and flexibility in how they shop and pay both online and in store. With the introduction of Pay Now, Klarna offers U.S. consumers the choice to pay immediately and in full alongside our sustainable interest-free services.”
