JCPenney has refreshed its Cooks kitchenware lineup with new products and designs in vibrant colors, the retailer announced.
JCPenney, in a blog post, stated Cooks cookware, small appliances and accessories, already offered in red and black color choices, are available now in chambray blue, celadon green, ceramic white and cast-iron enamel.
JCPenney pointed out that Cooks integrates innovation and updated technology into its current crop of small appliances, including air fryers and toaster ovens, while keeping products simple, affordable and easy to use. The company also is adding an array of kitchen textiles featuring honeycomb and checkered towels, as well as kitchen tools and accessories such as scrubbers and knife and shear sets.
The Cooks refresh builds on JCPenney initiative to expand and enhance its home department presentation, the blog post noted.
JCPenney touted a Cooks promotion on its website landing page featuring some of the new products and offering up to 40% off on items in the line.
