With fall on the way, JCPenney is rolling out new products and collections to suit the season with a heavy emphasis on its private and proprietary labels.
However, it doesn’t end there. JCPenney is giving consumers an array of choices to bring a fall feeling into the home, including a range of tableware in autumnal tones.
As part of its fall promotional campaign, JCPenney is positioning itself as a Halloween Headquarters with, in addition to costumes, an assortment of decor and home entertaining items including Jack-O-Lantern bowls for popcorn and other treats. A mini Jack-O-Lantern serving bowl online was $7.99 with an available coupon code on jcpenney.com. The retailer also is featuring a full harvest home presentation.
On the apparel and accessories side, J.C. Penney noted, autumn initiatives include the presentation of “reimagined’ exclusive brands collections in J. Ferrar and Stafford menswear as well as the rollout of the Ryegrass collection of romantic dresses, blouses, and leather joggers in a fall color palette and the addition of Effy to its fine jewelry assortment in 250 stores and on jcp.com.
