Ikea U.S. has launched what it has dubbed As-is online, a service that allows participants in its Family membership program to browse and reserve used and discontinued products online that they can then purchase and pick up in stores.
Ikea is characterizing the service as a way for customers to help lower their environmental impact by giving discontinued and gently used items a second life.
In a related move, Ikea is expanding its Buy Back & Resell service to more stores across the United States including those in Bloomington, MN, Las Vegas, New Haven, CT, and Renton, WA, as well as Orlando, Jacksonville, Sunrise and Tampa in Florida.
To help in Earth Month celebrations, Ikea is offering 25% off all As-is items on April 22 and April 23. In addition, it is hosting in-store sustainability events, workshops and an Ikea Family members raffle for a sustainable home-kit prize package valued at more than $55 and a sustainable living scavenger hunt for a free own-brand Frankta bag. The retailer also is providing customer deals and discounts on products that are sustainably sourced or made from natural materials or are energy-efficient or water-saving as part of its drive to promote more sustainable living.
Ikea noted that its eco-friendly efforts aren’t confined to the April Earth Month period as it has sustainability initiatives touching everything from furniture and food to home delivery, assembly and product design as the company shifts its business model to a more circular and climate-friendly structure. Ikea U.S. notes that it reduced waste over the past year by offering 2.2 million repackaged products and 3.1 million second-life products as well as producing more than 53 million kWh from 218,392 solar modules. Ikea also is installing EV charging at U.S. stores as a priority, with a goal of installing 500 public fast chargers and more than 300 fleet chargers in the coming years.
“This Earth Month marks an exciting time for IKEA U.S. as we continue to make sustainability attainable for many people. As-is online joins our other services like Buy Back & Resell and the spare parts program that help our customers live a more sustainable life at home with a variety of ways to prolong the life of their furniture,” said Javier Quiñones, CEO and chief sustainability officer, Ikea U.S.
