Home Depot has launched a promotion that marks its entry into the October early holiday sale event competition.
Prompted by Amazon’s Prime Big Deal Days and responses by rivals including Lowe’s Cos. and Ace Hardware, Home Decor Days promises up to 50 % off select furniture, decor and bath products through October 7. Deals extend into categories such as kitchenware, small appliances and storage.
Branded housewares products featured by Home Depot in the promotion include those from Hamilton Beach, Soda Stream, Cuckoo, Great Northern, Chefman, Henckels, Cuisine::pro, Gotham Steel, Chef Buddy, Classic Cuisine, Granitestone, Zwilling, Whetstone, Gibson, Villeroy & Bosch, GQB and Vevor.
Home Decor Days reprises a promotion Home Depot ran in May.
In other news, Home Depot’s retail media division has launched of a new advertiser functionality, Orange Access, powered by Vantage. It allows businesses using Home Depot’s Orange Apron Media to plan, activate, optimize and report on their marketing campaigns through a single, easy-to-use platform, the company stated.
