Data analyst Dunnhumby has released its sixth annual Retailer Preference Index which is led by H-E-B.
In the index, which looks at supermarkets and competing grocery sellers, H-E-B regained its leadership position from Amazon with Costco following closely behind in second place. Amazon fell to third while Wegmans took the fourth spot for the third year in a row.
The 11 additional retailers with the highest overall customer preference index scores were Sam’s Club, Market Basket, Amazon Fresh, Trader Joe’s, Winco, BJ’s Wholesale, Target, Aldi, Shoprite, Walmart Neighborhood Market and Walmart.
The Dunnhumby RPI ranks grocers based on financial results and customer perception. It includes the largest 63 retailers in the industry that sell everyday food and non-food household items. The financial data used in the Dunnhumby model comes from Edge Ascential, and the customer perception data is sourced from Dunnhumby’s annual survey of 10,000 American grocery shoppers, last conducted in November 2022. In addition, the company analyzed survey data from 10,000 consumers surveyed in October 2021 and another 10,000 surveyed in May 2022 then combined that data with the November 2022 survey to understand five drivers of the value proposition: Price; Promotions and Rewards; Speed and Convenience; Quality; Digital; and Operations, Dunnhumby stated.
“In 2017, we set out on a journey to understand how customers’ preferences and retailers’ financial results predicted which retailers would last,” said Matt O’Grady, Dunnhumby’s president of the Americas. “But little did we know that in the ensuing six years, consumers and retailers would have a lifetime of difficulties including a pandemic that shook consumer behavior and the global economy, a prolonged period of supply chain struggles and a once-in-a-generation inflation crisis. We believe this report can serve as a blueprint to help grocers improve their competitive positions while providing key findings for marketing and consumer preferences.”
