H-E-B has opened a 122,000-square-foot store in New Braunfels, TX, the first company location to feature a Home by H-E-B department featuring everything from furniture to kitchenware.
The supermarket operator stated that it plans to open more Home by H-E-B departments inside other of its locations throughout the year. The New Braunfels H-E-B home department includes a Texas Proud collection that spotlights goods made by Texas-based artisans and businesses ranging from home textiles to décor pieces, furniture and accent pieces. It also includes a Haven + Key collection devoted to on-trend seasonal items such as candles, mirrors and toss pillows as well as kitchen textiles, rugs, throw blankets and accent furniture.
H-E-B already provides a fairly robust range of home goods in stores including kitchenware, storage and hydration. In a recent weekly ad promotion online, the company included Kodi by H-E-B travel mugs and tumblers among a number of related products, and cookware/bakeware, all of which could be ordered for delivery from stores. On the H-E-B website, under the heading Kitchen & Dining, H-E-B offered the categories Cookware, Small Appliances, Bakeware, Gadgets & Tools, Dinnerware and Storage & Containers. Small Appliances included more than 200 electrics products and related items, including everything from slow cookers to air fryers to blenders as well as accessories and refills.
In addition, the New Braunfels store features a full-service pharmacy that will expand to include a drive-up window, a two-story True Texas BBQ restaurant with indoor seating on both levels, an expansive grocery product assortment and convenient services including curbside pickup and home delivery.
The new store replaces a smaller H-E-B on the same property that now is closed.
